SAAS COPYWRITER ● DALLAS, TEXAS
Your customers have questions
that your website isn't answering.
Website copy, blog content, and email newsletters for SaaS companies in real estate, recruiting, and hospitality.
I write for real estate, recruiting, SaaS, and hospitality companies. The real problem usually starts before any writing happens. Most teams aren’t clear on who their potential customers are or what they need to understand before they act.
Trusted by
Self Opportunity ● Concierge Connection ● Fountain Place
Industries I specialize in
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HR Tech & Recruiting
Content for recruiting & staffing agencies and HR teams, from ATS tools to staffing software.
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Commercial Real Estate
& PropTech
Content for commercial real estate property management, interior design, residential home staging, and CRE software companies.
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Hospitality
Content copywriting and website content for concierge services, cafes, hotels, and guest experience brands.
10+ years experience Content Copywriting: SaaS ● Real Estate ● Recruiting & HR tech ● Hospitality tech
How I Can Help
Three ways to work together, scoped to fit where your content needs the most attention right now.
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Website Content Copywriting
Homepage, services, and about page copy that reads like you, not like a template.
Starting at $1800
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Recurring Content Copywriting & Strategy
Monthly content built around what your buyers are actually searching for.
Starting at $800 monthly
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About Page, Team & Executive bios
A standout About page and up to four team bios written in a voice that actually sounds as credible as they are.
Starting at $650
Client Testimonials
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"... Clara was always professional, timely and delivered work my clients liked. Clara provides great content, relevant to the projects, does her research and produces in a timely manner. Clara is pretty adaptive. My projects primarily focused on recruiting and employee branding, but she was able to adapt to a variety of projects and clients. You can count on Clara for a job well done. She puts in the necessary time to understand the scope of the project and the content she is writing on for your client. She will do the necessary homework on her time to come up with the best content for your client.“
Brian Medina, Director of Business Development - Self Opportunity
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"I loved working with Clara at Fountain Place! She has a great talent for writing and designing imaginative, professional marketing materials. She also has a gift for putting together huge events yet appearing like it’s nothing! She’s incredibly well connected and pretty much can accomplish anything for anyone in any timeframe!“
Sharon Walhood, Fountain Place Property Manager
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"I have known Clara for several years now. She serves as a guest contributor on the content site, Rocks Digital, which I manage. She brings a unique perspective to the content she contributes and provides a quality product. Beyond that, Clara serves as a volunteer at the conference I organize each year in various roles. From live blogging to guest tweeting she is always conscientious and thorough.”
Lissa Duty, Managing Partner | Digital Marketing Agency | Content Marketer - Rocks Digital
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“Our previous website was not visually appealing. It was also not optimized for today’s mobile devices. Clara was able to get us a new customized website design that attracted more attention to our products and services. The blog posts, social media updates and email newsletters helped to promote our events and bring traffic into our store..”
Robert Rutherford - Rutherford’s Design
Get The Content Brief in your inbox
Twice monthly, I share a LinkedIn newsletter for content and marketing teams in real estate, recruiting, and hospitality. Each issue looks at the content strategies that happen before any writing.
If you’re not ready to work with me yet, the newsletter is a good place to see if my approach lines up with what your team needs.
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