Your customers have questions
that your website isn't answering.

Website copy, blog content, and email newsletters for SaaS companies in real estate, recruiting, and hospitality.

I write for real estate, recruiting, SaaS, and hospitality companies. The real problem usually starts before any writing happens. Most teams aren’t clear on who their potential customers are or what they need to understand before they act.

Let's Talk About Your Next Project

Trusted by

Self Opportunity ● Concierge Connection ● Fountain Place

Industries I specialize in

HR Tech & Recruiting

Content for recruiting & staffing agencies and HR teams, from ATS tools to staffing software.

Real Estate & PropTech

Content for commercial real estate property management, interior design, residential home staging, and CRE software companies.

Hospitality

Content copywriting and website content for concierge services, cafes, hotels, and guest experience brands.

10+ years experience Content Copywriting: SaaS ● Real Estate ● Recruiting & HR tech ● Hospitality tech

How I Can Help

Three ways to work together, scoped to fit where your content needs the most attention right now.

Website Content Copywriting

Homepage, services, and about page copy that reads like you, not like a template.

Starting at $1800

Recurring Content Copywriting & Strategy

Monthly content built around what your buyers are actually searching for.

Starting at $800 monthly

About Page, Team & Executive bios

A standout About page and up to four team bios written in a voice that actually sounds as credible as they are.

Starting at $650

Client Testimonials

  • Portrait of a smiling man wearing a purple collared shirt, with blurred background of indoor setting.

    "... Clara was always professional, timely and delivered work my clients liked. Clara provides great content, relevant to the projects, does her research and produces in a timely manner. Clara is pretty adaptive. My projects primarily focused on recruiting and employee branding, but she was able to adapt to a variety of projects and clients. You can count on Clara for a job well done. She puts in the necessary time to understand the scope of the project and the content she is writing on for your client. She will do the necessary homework on her time to come up with the best content for your client.“

    Brian Medina, 
Director of Business Development - Self Opportunity

  • Professional headshot of a woman with short, reddish-brown hair, wearing a black blazer and light-colored shirt, smiling against a dark gradient background.

    "I loved working with Clara at Fountain Place! She has a great talent for writing and designing imaginative, professional marketing materials. She also has a gift for putting together huge events yet appearing like it’s nothing! She’s incredibly well connected and pretty much can accomplish anything for anyone in any timeframe!“

    Sharon Walhood, Fountain Place Property Manager

  • Headshot of a smiling woman with red hair, glasses, hoop earrings, and a black blazer, against an orange background with a blue border.

    "I have known Clara for several years now. She serves as a guest contributor on the content site, Rocks Digital, which I manage. She brings a unique perspective to the content she contributes and provides a quality product. Beyond that, Clara serves as a volunteer at the conference I organize each year in various roles. From live blogging to guest tweeting she is always conscientious and thorough.”

    Lissa Duty, Managing Partner | Digital Marketing Agency | Content Marketer - Rocks Digital

  • An elderly man with gray hair, black glasses, wearing a dark suit, blue checkered shirt, and a blue tie, sitting in a room with blue and white patterned curtains and a textured blue wall.

    “Our previous website was not visually appealing. It was also not optimized for today’s mobile devices. Clara was able to get us a new customized website design that attracted more attention to our products and services. The blog posts, social media updates and email newsletters helped to promote our events and bring traffic into our store..”

    Robert Rutherford - Rutherford’s Design