SAAS COPYWRITER ● DALLAS, TEXAS
Content that makes your message clear, compelling, and impossible to ignore.
I create story-driven website copy, blog posts, and email newsletters for SaaS companies in real estate, recruiting, and hospitality, so your message is clear and compelling, and your customers understand exactly what you do and why it matters.
Helping busy marketing directors, website designers, and content managers by writing content that turns complex information into compelling content that attracts and retains customers.
Complex software needs simple stories. I write content that makes your customers think, “Finally, someone who gets us!”
Clara Mathews ● Copywriter
Real Estate SaaS ● Recruiting & HR tech ● Hospitality tech ● 10+ years experience
Trusted by
● Self Opportunity ● Concierge Connection ● Rutherford’s Design ● Fountain Place
THE PROBLEMS I SOLVE
Your services are incredible.
Your content isn't keeping up.
Most Saas websites describe features. What moves buyers is a story that they can recognize in themselves. That’s a different kind of writing.
What Makes My Approach Different…
Features not stories…
Your products and services do impressive things. But a page full of capabilities and snazzy features doesn’t answer the questions your customer is actually asking. “Will this make my job easier? How will this help me solve my [fill in the blank] problem?”
Translating features into benefits for customers is my superpower.
Long sales cycles
When content doesn’t do the heavy lifting of trust building, your sales team has to pick up the slack on every call.
Good content is working for your 24/7, before your sales reps make the first call.
Generic messaging
A commercial office building property manager and a hotel or restaurant general manager are not the same. They have different pressures, goals, responsibilites and different reasons to say no.
Content that doesn’t know the difference will lose to the content that tells the right story.
WHAT I DO ● COPYWRITING SERVICES
Words that work as hard as your sales team
Every project starts the same way: I learn about your customer before I write a word. I spend time understanding your business model, your competitive landscape, and the specific objections your prospects have before they buy. I read your existing content, your competitors' content.
With over ten years of experience, I write the kind of persuasive content that is engaging, SEO-optimized, and reflects your brand and business.
Whether you're launching a new website or refreshing outdated content on your current one, I can help you write content that resonates with your target audience. Your website is the face of your business. Make sure it's saying the right things about you.
1
Website Copywriting
Whether you're launching a new website or refreshing outdated content on your current one, I can help you write content that resonates with your target audience. Your website is the face of your business. Make sure it's saying the right things about you. With over 10 years of experience, I write persuasive content that’s engaging and reflects your brand and business.
Homepage · Product & Services Pages
· About page & team bios
Starting at $1800
2
Content Strategy & Blogging
Are you struggling to attract visitors to your website and convert them into paying customers? Keep your website updated with fresh content, regular blog posts, and an effective content strategy. This is an excellent way to communicate with your customers and potential new ones. Boost your brand’s visibility with blog posts. You’ll get topical research, outlines, and polished drafts—ready to publish.
Monthly packages ·SEO & GEO optimized
· Industry specific
Starting at $800
4
Recurring Content Service
Make your website stand out with regular blog posts and fresh content. A clear content plan helps you connect with your current customers and reach new people.
The Monthly Blogging package includes four (4) blog posts each month, a quarterly editorial calendar, and a content strategy built for your goals. If you want website content that speaks to your customers and gets results, I can help.
Plans start at $800 per month.
See my other Recurring Content Copywriting Services. Monthly and quarterly plans are available.
3
About Page, Team & Executive bios
Give your current website copy a refreshing makeover. Improve the readability by updating current information and correcting grammar, spelling, and other errors.
Starting at $550
See details of the About Page & Team Member Bio Copywriting Services.
INDUSTRIES I SPECIALIZE IN
I don't just write about your industry.
I understand it.
Commercial Real Estate
Property managers, asset managers, and commercial brokers are practical people with a low tolerance for vague promises.
Recruiting & Staffing
When content doesn’t do the heavy lifting of trust building, your sales team has to pick up the slack on every call.
Good content is working for your 24/7, before your sales reps make the first call.
Hospitality
A commercial office building property manager and a hotel or restaurant general manager are not the same. They have different pressures, goals, responsibilites and different reasons to say no.
Content that doesn’t know the difference will lose to the content that tells the right story.
Client Testimonials
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![Portrait of a smiling man wearing a purple collared shirt, with blurred background of indoor setting.]()
"... Clara was always professional, timely and delivered work my clients liked. Clara provides great content, relevant to the projects, does her research and produces in a timely manner. Clara is pretty adaptive. My projects primarily focused on recruiting and employee branding, but she was able to adapt to a variety of projects and clients. You can count on Clara for a job well done. She puts in the necessary time to understand the scope of the project and the content she is writing on for your client. She will do the necessary homework on her time to come up with the best content for your client.“
Brian Medina, Director of Business Development - Self Opportunity
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![Professional headshot of a woman with short, reddish-brown hair, wearing a black blazer and light-colored shirt, smiling against a dark gradient background.]()
"I loved working with Clara at Fountain Place! She has a great talent for writing and designing imaginative, professional marketing materials. She also has a gift for putting together huge events yet appearing like it’s nothing! She’s incredibly well connected and pretty much can accomplish anything for anyone in any timeframe!“
Sharon Walhood, Fountain Place Property Manager
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![Headshot of a smiling woman with red hair, glasses, hoop earrings, and a black blazer, against an orange background with a blue border.]()
I have known Clara for several years now. She serves as a guest contributor on the content site, Rocks Digital, which I manage. She brings a unique perspective to the content she contributes and provides a quality product. Beyond that, Clara serves as a volunteer at the conference I organize each year in various roles. From live blogging to guest tweeting she is always conscientious and thorough.”
Lissa Duty, Managing Partner | Digital Marketing Agency | Content Marketer - Rocks Digital
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![An elderly man with gray hair, black glasses, wearing a dark suit, blue checkered shirt, and a blue tie, sitting in a room with blue and white patterned curtains and a textured blue wall.]()
“Our previous website was not visually appealing. It was also not optimized for today’s mobile devices. Clara was able to get us a new customized website design that attracted more attention to our products and services. The blog posts, social media updates and email newsletters helped to promote our events and bring traffic into our store..”
Robert Rutherford - Rutherford’s Design
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![A woman with long brown hair smiling outdoors, wearing earrings and a black top, with trees and greenery in the background.]()
“Clara has a strong passion for social media and is very well-versed in best practices. She was always dedicated and punctual with her work. Clara was also especially adept at growing a quality community for NeoSpire.”
Joy Hays (Nguyen), Director of Digital and Social Media
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![Smiling woman with short gray hair, hoop earrings, wearing a light pink high-neck top, against a blurred background.]()
Clara is a social media butterfly. She has quickly learned the ins and outs of these new technologies and uses them to help her clients effectively communicate and interact with their targeted audiences. In one year, she has increased the activity, awareness and traffic to My Personal Valet’s social media pages. Clara understands what we want to communicate. Thanks to her, our message is being broadcast daily
Paula Stein, President & Owner - My Personal Valet
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![A headshot photo of a middle-aged woman with shoulder-length reddish-brown hair, smiling, wearing a gray top and a beaded necklace, with a gray background.]()
“Clara…has written well into the hundred-plus blogs for VMC Landscape and Terracare Associates. Clara is timely, relevant and the highest of integrity. Clara has worked with our company for over four years and understands and knows the industry. She keeps abreast of any risks with posts and recommends how best to respond. She keeps up on the latest trends and best practices in all digital platforms. If you are struggling with a digital presence – Call Clara!“
Cristin Tarr - Terracare Associates
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