What Type of Content is Right for Your Business?

Are you thinking about how you can use content marketing in your business? As a business owner, you must ask yourself what content is best for you and your customers.

Types of content?

That's right. Content is much more than blog posts.

Which types of content should be part of your content marketing strategy?

Content includes everything from your website content and blog posts to Facebook and Instagram posts, podcasts, and YouTube videos. And every day, another new app, social media platform, or technology exists.

There are many types of content to try. You are among the lucky few if you have a full-time marketing staff and a team of copywriters to create an editorial calendar and enough content to fill it. You may only have the time and the staff to create all these types of content if you are Apple or another large corporation.

• Blog Posts

• Email Newsletters

• White Papers

• Landing Pages

• Sales Pages

• Case Studies

• Tutorials

• Ebooks

• Infographics

• YouTube Videos

• Instagram Reels

• Guest Posts

• Podcasts

• Social Media Posts 

• Checklists

• Curated Content

• PowerPoint presentations/Slideshare

• Online Brochures

• FAQs

• Product/Job Descriptions

• Webinars

This might seem like a lot of work, but it is not. Without a full-time marketing staff, most businesses couldn't possibly do all of them. That is why working with a freelance copywriter is the perfect option.

You know who your ideal customers are and what they want; all you need to do is create content that tells them who you are and what you have to offer. The most potent form of marketing is storytelling. Just think about your favorite TV commercial, and you will see what I mean.

After all, what is a TV commercial but a 15 or 30-second story? A magazine ad is a visual story about a product or service. 

Every great ad tells a story… Don Draper’s flawless pitch for the Kodak slide project in The Carousel | Season 1 Episode 13 of Mad Men.

The same is true of content marketing. You have to sell your story as it relates to your customers' needs and pain points. Create a content strategy and an editorial calendar filled with blog posts, videos, or whatever type of content that connects with them and you will start to see results. It is well worth the time invested in creating the right content for your business.

Restaurants, Hotels and Hospitality

For Restaurants, Hotels, and Hospitality businesses, visual content is crucial to attract and retain customers. High-quality photos and videos of their locations, food and drinks, amenities, and customer experiences are some of the most effective types of content. These businesses can also benefit from user-generated content such as customer reviews and social media posts.

In today's digital age, visual content is essential to stand out and succeed in the hospitality industry. By incorporating high-quality visual content and user-generated content into their marketing strategy, businesses can create a strong brand identity and establish themselves as leaders in the industry.

80% of B2B technology marketers report that writing is the most important of all content marketing skills, followed by digital media skills (77%) and data analysis skills (65%) (SaaSPartners.io) 

Over 50% of SaaS platforms already make content an integral part of their online strategy, while 78% of CMOs insist that its importance to the growth of the industry is only going to grow in years to come.

The primary benefits of using visual content are numerous. It allows these businesses to showcase their unique offerings in an engaging and memorable way, which can attract and retain customers. Moreover, visual content can help establish their brand identity and differentiate themselves from competitors. Customers are more likely to trust a business with a strong visual presence. User-generated content can further build trust with potential customers and provide valuable social proof of the quality of their offerings.

SaaS and B2b Businesses

Midsized SaaS and B2B businesses can benefit greatly from creating educational content such as blog posts, whitepapers, and videos to attract and retain customers. These types of content allow companies to showcase their expertise and establish themselves as thought leaders in their industry. Additionally, educational content can help businesses build trust with their audience, leading to increased customer loyalty.  

This type of content allows you to showcase your expertise and establish yourself as a thought leader, and it also helps build trust with your audience and increases customer loyalty.

The benefits are pretty cool, too! For one, educational content can help you get new customers by giving them helpful info that solves their problems. Also, it keeps your existing customers engaged and informed about industry trends and best practices. And finally, educational content can boost your website traffic, leads, and sales by improving your search engine ranking.

Another benefit is that educational content can help businesses retain customers by providing ongoing value that keeps them engaged and informed about industry trends and best practices. Finally, educational content can help companies improve their search engine rankings, increasing website traffic and, ultimately, more leads and sales.

Commercial Real Estate 

When it comes to attracting and retaining tenants for commercial real estate office buildings, there's no doubt that high-quality and informative content can be a powerful tool. In fact, virtual tours, 3D renderings, videos, photos, and detailed descriptions of the property's amenities, location, and nearby attractions are some of the most effective types of content for this purpose.

One key benefit of using these types of content is that they can help potential tenants better understand what the property offers, even if they cannot visit in person. This can be especially valuable for tenants relocating from out of town or otherwise unable to tour the property in person. 

By using these types of content, potential tenants can get a better sense of what the property offers, even if they cannot visit in person. This is especially valuable for tenants relocating from out of town or otherwise unable to tour the property in person. By showcasing the unique features and benefits of the property, landlords and property managers can differentiate their listings from competitors, making them more attractive to potential tenants and increasing their chances of securing leases. So, if you're looking to attract and retain tenants for your commercial real estate office building, incorporating high-quality content into your marketing strategy is a must.

So, if you're looking to attract and retain tenants for your commercial real estate office building, incorporating high-quality content into your marketing strategy is a must.

You Don't Have to Do It All

Start with a weekly blog post and a monthly or weekly email newsletter, and add social media like Twitter (X), Facebook or Pinterest, and Instagram.

It is unnecessary to spend the time and money to create all of these types of content. To have a well-rounded online presence, start with a blog, social media, and an email newsletter. Then, the basics, and add more as needed.

To learn more about content marketing, editorial calendars, and creating the kind of content that means business, sign up for the Clara Mathews Writes Newsletter. It’s FREE and will arrive in your email inbox twice a month.