Caribou Coffee Career Website
Website Copywriting & Job Descriptions
The project included writing website content, job descriptions, and taglines. I worked with Brian Medina, the Marketing Director of Self Opportunity Recruiting & Staffing, along and his website designer to create a career website for Caribou Coffee, a retail coffee chain in the midwestern United States.
Brian Medina, Director of Business Development - Self Opportunity
“I was in need of a copywriter for several recruitment career site projects. Clara came to the rescue for these projects. Through her writing, we were able to capture our client’s unique company culture and tell the story through our recruitment-branded employee career sites.
In the past, we worked with a client’s marketing department and client recruiter to come up with content. Clara helped us save time and money.
I met Clara at the Dallas Social Media Club meeting one night. We struck up a conversation, and I told her I would call her one day. Since then, we have worked on multiple projects. Clara was always professional and timely and delivered work my clients liked. Clara provides great content relevant to the projects, does her research, and produces in a timely manner. Clara is pretty adaptive. My projects primarily focused on recruiting and employee branding, but she was able to adapt to a variety of projects and clients.
You can count on Clara for a job well done. She puts in the necessary time to understand the scope of the project and the content she is writing for your client. She will do the necessary homework on her time to come up with the best content for your client.”
